Solution · Content operations

From one brief to published articles and social posts

Content has to go out every week, on brand, on every channel, and most of it is still written and rewritten by hand. With ArchyPress and ArchySocial, one brief becomes a polished article and a batch of social posts. AI helps at each step. Your editors decide what is published, and your team approves posts before they go out.

Before and after

What changes in the content work.

What changes in the content work.
The workTodayWith Archy
First draftsEvery article starts from a blank page.ArchyPress drafts outlines, structured drafts and rewrites from your brief.
Existing contentYears of posts and pages sit in an old WordPress site.Import WordPress posts, pages and media into ArchyPress, and review them before publishing.
Several sites or brandsEach site runs on its own tool, with its own settings.Run each site in its own ArchyPress workspace, with its own site settings, navigation and published experience.
What goes liveChanges appear on the live site before anyone has seen them in place.Preview every post and page as it will appear, then choose what ships.
Social postsWritten one by one, network by network, and drifting off brand.ArchySocial drafts a batch of captions, images and short video for each network, in your brand voice and visual style.
Sign-offPosts go out before the right person has seen them.Your team reviews the batch with roles and approvals, and only approved posts are published.
ResultsPerformance data is scattered across network dashboards.Post analytics, engagement tracking and a weekly digest in ArchySocial.
AutomationEvery step needs someone at a keyboard.AI agents can prepare drafts in ArchyPress through its MCP server and publisher API, and manage campaigns and posts in ArchySocial through MCP.
  • First drafts

    Today

    Every article starts from a blank page.

    With Archy

    ArchyPress drafts outlines, structured drafts and rewrites from your brief.

  • Existing content

    Today

    Years of posts and pages sit in an old WordPress site.

    With Archy

    Import WordPress posts, pages and media into ArchyPress, and review them before publishing.

  • Several sites or brands

    Today

    Each site runs on its own tool, with its own settings.

    With Archy

    Run each site in its own ArchyPress workspace, with its own site settings, navigation and published experience.

  • What goes live

    Today

    Changes appear on the live site before anyone has seen them in place.

    With Archy

    Preview every post and page as it will appear, then choose what ships.

  • Social posts

    Today

    Written one by one, network by network, and drifting off brand.

    With Archy

    ArchySocial drafts a batch of captions, images and short video for each network, in your brand voice and visual style.

  • Sign-off

    Today

    Posts go out before the right person has seen them.

    With Archy

    Your team reviews the batch with roles and approvals, and only approved posts are published.

  • Results

    Today

    Performance data is scattered across network dashboards.

    With Archy

    Post analytics, engagement tracking and a weekly digest in ArchySocial.

  • Automation

    Today

    Every step needs someone at a keyboard.

    With Archy

    AI agents can prepare drafts in ArchyPress through its MCP server and publisher API, and manage campaigns and posts in ArchySocial through MCP.

How it works

One brief, two channels, one team in charge.

  1. Write the brief once.

    The campaign, the audience and the key message.

  2. Draft the article.

    ArchyPress turns the brief into an outline and a structured draft. Refine it with AI and add images or video next to the text.

  3. Preview and publish.

    See the page as it will appear, then publish it to the right site.

  4. Generate the social batch.

    ArchySocial drafts posts for each connected network, with captions, images and short video in your brand voice.

  5. Approve and publish.

    Your team edits, approves or rejects posts. Approved posts go out to LinkedIn, X, Bluesky, Facebook, Instagram and Threads.

  6. Learn and repeat.

    Read post analytics and the weekly digest, and shape the next brief.

Who and what is involved

The people, AI, tools and brand knowledge behind the work.

  • People

    • Content leads and editors write briefs, shape drafts and decide what is published.
    • Social media managers generate and refine the social batch.
    • Team members with approval rights approve posts before they go out.
  • AI and agents

    • AI drafting, outlines and rewrites in ArchyPress.
    • AI captions, images and short video in ArchySocial.
    • Your own AI agents, through the ArchyPress MCP server and publisher API and through MCP in ArchySocial.
  • Tools

    • ArchyPress workspaces for each site, with preview before publishing.
    • ArchySocial, connected to LinkedIn, X, Bluesky, Facebook, Instagram and Threads.
    • WordPress import, to bring existing content into ArchyPress.
  • Knowledge

    • Your brand voice and visual settings in ArchySocial.
    • Your brief, and the existing content you import from WordPress.

Example

One brief, followed through.

Illustrative example

  1. Input (the brief)

    “Our new customer portal opens on 1 March. Explain what changes for existing customers, how to sign in for the first time and where to get help. Tone: clear and reassuring.”

  2. Output in ArchyPress

    An article with a headline, outline and structured draft, an image placed next to the section it illustrates, previewed and published to the customer site.

  3. Output in ArchySocial

    A batch of posts for LinkedIn, X and Instagram, each with its own caption and image in your brand voice, waiting for your team's approval before they are published.

Example for illustration. Your brief, brand settings and connected networks shape the result.

Products involved

The Archy products behind this solution.

Before you start

What to have in place.

  • A brief for the next campaign or announcement.
  • Your brand voice and visual guidelines, to set up in ArchySocial.
  • Access to the social accounts you want to connect.
  • If you are moving from WordPress, access to the content you want to import.

Frequently asked questions

Content operations

Bring your next brief to a walkthrough.

Show us how content moves from idea to publication today, and the sites and networks you publish to. We will show you the same brief in ArchyPress and ArchySocial.

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